The NBT Music Columns : The CyberPR Blog (Ariel Publicity)5


Man Behind The Monitor:  D.I.R.T. TV 

Today we’re chatting with Dave Lamoureux, the Executive Producer of Canada’s Dirt TV. 

 Trevor:  What’s the purpose behind DirtTV?

 Dave:  The goal of Dave’s Indie Rock Talk is to give Independent Musicians the exposure they deserve!! DIRT airs across Canada on StarChoice Satellite (ch.323) and Express-Vu (ch.258) Satellite Networks on Sundays @ Midnight Pacific Time. Check it out at . There may be other sites and shows that promote independent videos, but none that air across Canada!!

 T:  What got you started in doing a Video based show/site? 

D:  When I moved to Dawson Creek- in the Great White North of Canada – to work on TV, I found I had a lot of free time on my hands. I also had access to a television station, so I decided to use it to my advantage! Being a musician and producing a couple of videos that the OTHER STATIONS wouldn’t play, I wanted to provide a way for other Independent artists to get exposure across Canada on television and the internet.

 T:  Why is the Internet and important medium for the music video?

 D:  Because DIRT accepts content from all across the globe, the only way for artists around the world to see the show is for it to be on the Net. Music videos are meant to be heard, and the playlists of the OTHER stations don’t always make it easy for the Independent Musicians out there to get exposure.

 T:  How can digital music videos compete against the world of MTV and Vh1, etc.?

 D:  Music on the Internet is the norm today, and DIRT is a place for ALL genres of music to be heard and seen. You won’t find many of the videos on the DIRT show and website anywhere else! Just because it’s Dave’s Indie ROCK Talk doesn’t mean we only play rock exclusively. DIRT is like a box of chocolates… you never know what you’re going to get (other than awesome videos from all types of genres, from rock, to metal, to rap, to folk, & emo!) Have you seen MTV lately??? MTV Canada is mostly interviews and reality shows. What happened to the music?? The fact is the Internet is slowly overcoming television. Where else can you see what you want, whenever you want, wherever you are as long as you have access to the Net.

  T:  What are some creative ways you’ve seen independent artist create low budget videos to compete with major label bands.?

 D:  I have seen many low-budget videos that compete or even eclipse major label band videos!! The difference a lot of the time is being a producer, I know how difficult it is to produce a quailty video, and the production value of these videos is sometimes staggering. I have animated videos that must have taken weeks of man-hours to put together.  Access to consumer class off-line video editing equipment and camcorders has also made it a lot easier for the general public to have access to the means to produce videos. For me,  the best videos have a story line, and sometimes this alone makes low budget better. The more creative the video, the better! Rock On!!


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