More thoughts from true Independent Singer/Songwriter Jessica Johnson.
The music business will always thrive simply b/c of every human being’s desire and need to emotionally release and connect. I have no fears about where the industry is headed and how it will thrive. It’s just a matter of the who and what. Major labels? Independent Labels? Major Artists? Independent Artists? Probably a little bit of both.
If major labels (like Sony/BMG) are the Exxon/Mobils of the music world then I certainly don’t see them going anywhere anytime soon. If indies act as the A&R and development division and the majors act as the M&P division…well then that seems pretty harmonious, don’t you think? So maybe you’re thinking…distribution, hello? Yeah, it’s called the digital age of downloads. Even major retailers are beginning to realize the gradual extinction of the compact disc and therefore allocating less floor space to be devoted to them. Why on earth would anyone want to haggle with crowds, physically search through a massive collage of cd covers, only to have to wait in line? Now that I’ve broken it down, it sounds so crazy. iTunes, Napster, Yahoo!….you just point and click. Beautiful.
I think the future of music is solid. Actually, I know the future of music is solid. The more drama in the world, the more there is to write about and the more people need an escape from reality. I just wonder what it will sound like and who will survive. Now that music has been put more directly into the hands of the consumer due to endless exposure of artists via the internet, I wonder if we will start hearing a change in the quality. More substance, less subpar. I wonder. I think there will definitely be a “revolution” of sorts. I just wonder who will be left standing and who will be newly appointed.
I think this is a very exciting time in music.