The CyberPR (Ariel Publicity) Interviews

NBT is extremely happy to have the RETURN of the Ariel Publicity/Cyber PR Interviews.

An aggressive cheerleader for independent musicians, Ariel Publicity built its reputation by working primarily with indie artists. They give back to the independent music community by educating artists through their website, and Ariel has been honored to speak at music conferences such as SXSW, NEMO, and The PMC.

In this new series of Q and A sessions Ariel talks to Pioneers and Groundbreakers, those people who business it is to adventure and explore deep with the New Media. Those whose Blogs and Podcasts and Internet shows truly make a difference for the independent artist in this thrilling time.

New Media Pioneer: Michael Butler of Mevio( see picture) and the Rock and Roll Geek Show

http://www.mevio.com

As the premier social media community, Mevio is the only network providing single-click access to the best in new media in audio, video, podcasts, and music to be delivered to your computer, iPod, mobile device, or television.

Q: What is the background story of how Mevio came along?

A: Mevio was originally Podshow. The company was founded by former MTV VJ Adam Curry and his business partner Ron Bloom.

In 2004 Adam had been messing around with audio blogging, before the term podcasting existed. He and Dave Winer were experimenting with adding enclosures to rss feeds and podcasting was born. Soon, podcasters were starting shows and shortly after, Podshow was started. They signed some of the early producers including my show (The Rock and Roll Geek Show), Dawn and Drew, Yeast Radio and some others.

 

Back then, people were playing whatever music they wanted on their shows. Then people started getting worried that the RIAA may not like that so Adam and some other creative minds started a place for bands who actually wanted to be heard on podcasts to post their music and The Podsafe Music Network was born. Shortly after, Adam and Ron asked me to quit my job as a house painter and work with artists on the network. 4 years later, it is THE place for bands, record labels and content creators to connect.

Q: What do you see the future of Mevio being?

A: I can’t speak for the entire company, since I only work on the music network but my goal is to have every record label, band and aritst on the network. I want independent content creators to have as much power in the music business as radio stations had in the good old days. It is my dream to have back catalog available to podcasters. I can’t speak for everyone but as a content creator, I want to play not only up and coming independent artists but also bands that were a part of the soundtrack of my life.

Q: What is your favorite band or favorite genre of music and why?

A: I am partial to 70’s rock and punk because that is what I grew up listening to. My favorite bands are still Cheap Trick, AC/DC, Aerosmith, Ramones and Joan Jett.

Q: What changes in content laws, broadcasting rights, etc. have affected you most?

A: When I reach out to some of the major labels to try to get their artists on the Podsafe Music Network, some of them still think that posting an mp3 on a website is piracy. The indies have been posting mp3s on their own websites for a few years not but the majors are a little harder to convince. That being said, the majors are now starting new media departments so there may still be hope for the dinosaurs.

The Podsafe Music Network now deals with some of the largest digital music distributors and independent labels in the world and I am really proud of that.

Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel podcasts has the same power?

A: I think the labels are slowly realizing that by releasing a song from their artists to blogs and podcasts does more good than harm and can actually help break a band. For example, last year, there was a band from Australia called Airbourne. No one in the US or Europe had ever heard of them. I started playing them on The Rock and Roll Geek Show and listeners seemed to really like them. They emailed the band and let them know they discovered them from my show. Soon after that, got a CD from the band’s management and offered an interview with the band. I interviewed the band and continued to sing their praises. Now that band has taken the country by storm and has released one of the best selling independent hard rock records this year.

 

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The NBT Review 13

Love Or Inertia – Amy Raasch (Independent Release)

This is a love letter to the lost, and a shy note to the soon to be found. Are the dreams of those left behind stronger than the realities of the empty spaces?

How do we cope with abandonment, how do we survive the silence, where there was once enough laughter and noise to fill our most scared moments.

Do we follow a ‘wild blueprint’ (as Raasch herself puts it) and try block out the creeping thoughts of isolation, do we smash into trees to get a super hero to save us,  or dive deep into steamy seduction and let sweat and touch confuse us.

Or do we write brittle beautiful songs and confront the shadows?

Raasch has an actors focus on the tiny movements of the soul, and enough belief in the hope that shines out every new dawn, to create songs of truth and regret and ultimately salvation.

No pity here, either for herself or the wounded heroes and heroines in her seductively sung stories, but so much compassion and understanding.

Find out more and buy this CD here.

http://www.amyraasch.com

 

She Sells Smiles EP – Gee Davey (Gee Davey Productions)

In the title track to ‘Stay Positive’ by the Hold Steady, the lyrics go, ‘’When the Youth Of Today and the early 7 Seconds/Taught me some of life’s most valuable lessons’’.

Now you may ask, why quote another bands new release while reviewing the Gee Davey EP.. well its all bout how Gee Davey fuses the fairly distant past (classic rock like the Doobie Brothers, Grand Funk Railroad) into the recent more alternative past (Husker Du, Screaming Trees) and by having learnt all those ‘valuable lessons’ about melody, roughness and hints of vulnerability, creating a set of songs that live and breathe in the now and connect to hardcore and pop fans alike.

In this EP there is all the thrill of the best of the 70s rock classics without any of the stupidity and over indulgence that era flirted with, and there is the danger and wicked grins of the noise of the 80s, without the awful flipside of over produced safe metal pop.

There is a love of grunge but a wonderful ability to kick away the narcissism  that riddled that genre, and an earthiness that kicks the contrived clean myspace models..I mean bands , where it hurts most.

Get this EP and earlier releases by this great band here

http://www.geedavey.com/

 

Catch tunes from both of these releases on this week’s podcast

http://nextbigthing.libsyn.com/

 

 

The NBT Review 12

Feral Children reviewed by Martin Smit

The Silent Treatment reviewed by William Elliot

The Feral Children EP –Feral Children (Sarathan Records)

Some bands make music that seems to have been inside you since the first party you ever got wild and crazy at. Some bands make music that seem to be living in the very soul of your very first grinning pogo,

 your very first jump in the dangerous cold river,

 your very first sunrise with a beautiful girl.

Some bands thrill you from the first chord; continue to thrill you from the gulping chorus to the gleefully sneering guitar and the Pow! Kapow ! attack of the perfectly formed pop monster.

This EP is something you wish you could keep a secret, something to cherish and love and burn away into dark nights, songs to write songs about, and songs to make new rock n rollers out of you.

This EP is something you want to keep a secret but you know you won’t. You will play it to your girl and play it to that cool guy who stands posing against the nightclub wall, this EP makes you instantly feel cool, alive with infinite possibilities.

A tiny glowing rumpled masterpiece.

http://sarathan.com/artists/feralchildren.html

Sinful Acts Of Audio – The Silent Treatment (Eschelon Records)

This glittering prize takes the polished pop of several decades, the soundtracks of the 70s suburbs, the 80s MTV fragile innocence, the 90s love the newer new wave, and in this bold new century, the love of robotic funk and polished grooves, gives it a solid shaking mix-up and slides it down, into a collection of songs that stay honest and reach for the charts at the same time.

This album has a sleek and honest crossover appeal, in its way it is perfectly timeless but also very much of the Now.

One can imagine, while hearing this a few albums and years later, with slightly less polish and rougher edges a supergroup of Linkin Park proportions. This however will keep many listeners happy and dancing till that future arrives.

An excellent beginning , and a band to watch.

You can buy this album here

http://www.thesilentreatment.net/

You can hear tracks from both albums on this week’s podcast here

http://nextbigthing.libsyn.com/