The CyberPR (Ariel Publicity)New Media Pioneer Interviews 6

New Media Pioneer: Brooke Grantham of the Get Up Rotation Podcast

 

The Get Up Rotation is a weekly music podcast featuring indie artists. We’ll focus on under the radar and up and coming bands and give you a heads up on their upcoming live shows.

 

http://www.getuprotation.blogspot.com/

http://www.myspace.com/getuprotation

 

Q: How long have you been broadcasting?

A: The Get Up Rotation has been on the air for a few months now. The idea for the show was simple in that we felt like there were so many amazing bands that weren’t getting enough exposure. We wanted to offer another venue to showcase great indie music and make people aware of the the artists’ live shows.

 

Q: In your opinion, what does a good song need to consist of?

A: I have really simple requirements for a good song: a good hook and clever lyrics. Nothing turns me off to a song quicker that lyrics with unimaginative cliches that we’ve all heard a hundred times.

 

Q: What is your favorite band or favorite genre of music and why?

A: My favorite major label band is Tegan and Sara. I am in awe of their songwriting abilities and’ the con’ is one of the best albums of this decade. My favorite unsigned band right now is Astro Firs. They have infectious hooks, solid musicianship, and are genuinely good guys.

 

Q: What changes in content laws, broadcasting rights, etc. have affected you most?

A: We have felt virtually no effects from the changes in content laws or broadcasting rights. We are very cognisant of copyright laws and intellectual property. The artists we feature are eager to share their music and Creative Commons licensing is becoming commonplace.

 

Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel podcasts has the same power?

A: Yes, I absolutely agree with this. Blogs and podcasts are very similar in that regard. MySpace is impersonal self-promotion. Since the majority of podcasters (and bloggers) are making no money, there is no hidden agenda to the music being recommended. Blogs and podcasts should get people excited about bands which translates more effectively into album sales

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