The CyberPR (Ariel Publicity)New Media Pioneer Interviews 8


New Media Pioneer: Andrea Guy of Mossip Blog


Mossip is a community made by people who love music. We are here to provide you with Concert/Album Reviews, happenings in the music world and last but not least music gossip.


Q: How long have you been blogging?


A: The mossip blog is fairly new. We’ve only been up and running since July.


Q: In your opinion, what does a good song need to consist of?


A: A good song has to have a great lyric, a melody that’s going to stick in your head and a good vocalist to sing it. The best song in the world will be ignored if the singer is terrible. Just as a great lyric can only take you so far if the music behind it is awful. Take The Beatles All You Need Is Love, which is a great example of a good song. Its got a simple yet great lyric with a message. The horn section in the chorus is what makes the song what it is. Then there’s John’s lead vocal. Combine all three of these and you have not just a great song, but pop perfection.


Q: What is your favorite band or favorite genre of music and why?


A: The favorite band question is a tricky one, I love so many. My top two artists right now are The Moody Blues and Elvis Costello. I love both of them because of their unique songwriting, even though the Moodies and Costello are about as different as night and day. You might guess that I’m a classic rock kinda girl. I always have been. It seems like the artists from 20 + years ago were the lucky ones. Technology and Mtv hadn’t taken hold, so music was made by people that really cared about music, more so than image. You don’t see many artists like Cass Elliot today. If you don’t look like you could be on the cover of a magazine your chances of making it big diminish greatly.


Q: What changes in content laws, broadcasting rights, etc. have affected you most?


A: Thankfully there haven’t been any that would touch us too much. Our site provides reviews of albums old and new, musical gossip and discussion of things going on in the music world.


Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel blogs have that power?

A: Blogs are a bit more organized than MySpace, so I definitely can see that. Both have their pros and cons though. The main thing that can make a blog more attractive, is its not confined to being on just one server, like Myspace and that allows for better site design and the ability to add whatever content the webmaster allows. Let’s face it, attractiveness is what draws people in. With blogs you have more ways of showing off your product, with Myspace you’re limited to what Myspace will allow you to do.


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