New Media Pioneer: Kevin Breuner of the CD Baby Podcast
Kevin is a podcaster, blogger, and sync licensing agent.He resides in Portland, OR where he developed and maintains the podcasting and sync licensing efforts for CD Baby.
Podcast – http://cdbabypodcast.com
Blog – http://kevinbreuner.com
Twitter – kbreuner
Q: How long has the CD Baby Podcast been broadcasting?
A: Our first episode of the DIY Musician Podcast posted back in May 2007, so we have been podcasting for a year and a half.
Q: What do you try to acheive with each podcast?
With each episode, I’m always asking myself, “What can artists learn from this episode. Does this create discussion around topics that are really valuable to the indie music community?” Those questions are bouncing around in my head from the beginning to the end of an episodes production. I think with a podcast or blog, it’s incredibly important to stick to the intended purpose, and because of that, there are interviews that were never released. When it came down to it, they didn’t serve the purpose we want to achieve with the podcast. Ultimately, I hope that each episode continues to empower artists to take their music career into their own hands and make some realistic steps forward.
Q: What is the main goal of the CD Baby Podcast?
A: My goal with the podcast was to create an “honest” straight forward resource that CD Baby artists and the indie music community at large could use to help move their career forward. I always enjoy talking to other artists and musicians(I’m an artist as well!), and throughout my time at CD Baby, I’ve talked to thousands of artist that are trying to breakthrough with their music. What surprises me, is how many artists, both newbies and seasoned veterans alike, fall into the same traps over and over again.
Q: What changes in content laws, broadcasting rights, etc. have effected you most?
A: So far, podcasting has remained relatively untouched. There are quite a few podcasts that play mainstream music (that has not been properly licensed), and I think we’ll start seeing the major labels take an interest in cracking down on the usage of that content. But the beauty of the podcast and the invention of the RSS feed, is that you can have direct access to people who are interested in what you are saying. There is no gate keeper telling you what you can and can’t do.
Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel podcasts have that power?
A: I do, and I’m actually surprised that more bands aren’t using podcasting to help promote their music. We actually interviewed a band that released a podcast before they even had all their members. The podcast chronicled their journey as they found the final member and wrote songs, recorded and so on. It immediately caught the attention of the folks over in the iTunes podcast section, and the band’s podcast received a front page feature before they had even played a show. By the time they had all their members and started playing out, people were coming out wearing the bands t-shirts they were selling through their website. The fans really felt a connection to the band. I will say though, for a band to have a podcast that builds their fan base, it must have a couple key components. 1. It must have a point – It can’t be people goofing off in front of a mic or telling inside jokes 2. It must draw the listener into the bands story – Save the shameless self promotion(They probably already are a fan) and give them the real you. 3. It has to be consistent – quite possibly the hardest part. Nobody will be interested in it if you do one episode every couple months. I’m actually in a new band here in Portland, and we have a podcast in the works. We’ve spent so much time really trying to define what it will be and how it will work just to make sure that it becomes a part of what we do. If we just made a random haphazard stab at it, it would be doomed from the beginning.