The CyberPR (Ariel Publicity)New Media Pioneer Interviews 14

lesbianmafialogo

New Media Pioneer: Sandi of the The Lesbian Mafia Podcast

NYC based lesbian Sandi airs her personal conversations, views, and dirty
laundry, with friends/guests living locally and in other major cities
across the country.

http://thelesbianmafia.podomatic.com/
http://www.myspace.com/thelesbianmafiacast
http://twitter.com/thelesbianmafia

Q:  How long have you been broadcasting?
A:  A year and a half.

Q:  In your opinion, what does a good song need to consist of?
A: I can usually tell if I like a song within the first 10 seconds. It
should be provocative from the second I press play. Tension and release
are really important for me, and good structure makes me feel like I’m
being taken on a ride by the songwriter. Yet sometime’s I think there
really isn’t any magic formula, a good song is just a good song. One
person could love it, another person could hate it, and some songs can
cross over genre’s so it maybe it’s subjective.

Q: What is your favorite band or favorite genre of music and why?
A: I’m not wed to a certain band or genre. At different times I listen to
different styles of music for different reasons. It’s always changing and
I’m always actively on the hunt for new sounds.

Q: What changes in content laws, broadcasting rights, etc. have affected
you most?
A: The Fairness Doctrine is like a black crow squawking outside the
window threatening death to Freedom of Speech. It’s target is talk radio
but the Internet would logically be their next target. Also the fact that
the music industry treats everyone on the Internet like we are pirates has
created a really unfriendly environment and it’s very unfortunate.
Traditional radio has felt the effects of our media and they are coming
online to get ideas from US to see what WE are doing. They’re trying to
keep up with us because they are the ones who have felt the impact of what
we are doing, a lot of their advertisers are coming online.
One person owns like 1000 radio stations and that is what ruined the music
industry, yet there is still this idea that radio is the only respectable
way to get your music out there. How does it hurt an artist if I am
introducing or reminding my niche audience about their music? Why make it
difficult for us to get your music heard? I don’t have time to seek
everyone out and get their permission to play music. Why create dissension
with people/fans in a unique position to help you?  Guitar Hero has
effectively communicated the right message by charging record labels to
play their artists music in their video games, effectively turning the
tables.

Q: A recent study found blogs to be more effective than MySpace in
generating album sales, do you feel podcasts have that power?
A: A lot of musicians have Myspace to thank for their careers. They have
done so much for the music industry. It’s an incredibly effective
marketing tool, but it’s over-saturated. A lot of people have their
Myspace page set to NOT accept band requests. Many people will only add
bands they already like. If I play an artists music on my show, that is
free advertising and the ultimate show of support, because no one is
telling me I have to play it. I think a good portion of  more savvy
attentive people are starting to realize that because I get MP3’s from
musicians pretty often now.

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One response to “The CyberPR (Ariel Publicity)New Media Pioneer Interviews 14

  1. Great post, definitely look forward to reading some more quality articles in the future. I myself am involved heavily in SEO and search marketing and am always looking for new ways to branch out.

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