The CyberPR (Ariel Publicity)New Media Pioneer Interviews 17

arielapril

Adam Hiniker

EarCandy New York

Q:  How long have you been broadcasting/blogging?

We created Ear Candy about a year ago and recorded shows sporadically for the first nine months. It was just December that we started doing a weekly show.

Q:  In your opinion, what does a good song need to consist of?

In my opinion it has to have an edge or some very apparent emotion behind it. I don’t necessarily think a song has to be cutting edge or innovative to be great (though it helps) as long as an artist shows skill in their craft and confidence in how they deliver it.

Q: What is your favorite band or favorite genre of music and why?

The genre I listen to the most is hip hop, it’s an extremely raw form of expression considering the overhead is very minimal and  so much can be said in just sixteen bars of a hip hop verse. I grew up listening to hip hop and always liked it for superficial reasons but in the early nineties I discovered their were acts out there that wrote about things I could actually relate to and that’s when I started getting ideas about producing music.

Q: What changes in content laws, broadcasting rights, etc. have effected you most?

With all of the podsafe music resources and the fact that most artists and labels are more than willing to let us play their music these types of changes haven’t affected us much.

Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel that that is a true statement?

Yes, I think their is a lot of random solicitation on myspace, however when someone blogs about an artist or album it’s a form of reference for the reader who generally values the bloggers opinion. Blogging is a great form of promotion for artists and also gives music fans an opportunity to be a journalist, I think this drives sales in a way that making mix tapes used to but on a much larger scale.

http://www.earcandynewyork.com/

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