(read a great review with Farrad on the NBT homepage.. http://nbtmusic.de/page4.php )
The Time Is Now – Farrad (Beulah’s Baby Entertainment)
Welcome to the Pop Dramatic, landing, bang in the centre of the smoke, wrapped in enigmatic articulate harmonies and covered by pressing bass squelch, Farrad displays his intent, his desire to capture our dance-Soul from the opening track, Misunderstood, a sly mix of Prince Gymnastics and the modern strut.
The cool thing is, Farrad doesn’t let the Tech, the FX and the Hustle drown out the soul, his sweet vocalizing holding sway, adding warmth to the extravagant arrangements.
And then the third track, an instant club classic, the one that makes you want to attempt complicated moves and boogie the night away, this is edgy delightful seductive bubblegum of the highest order, breathtaking and imaginative, simply Pick Your Face Up Off The Floor is one of the tracks of this year so far.
Now that he has captured us, the twist, the trip the worship of the beat continues, sure there are ghosts on this dance floor, in the neon reflections, but these spirits are fashionably in the NOW, fresh and alluring. With this set every track a potential single.
Listen out too for the electrifying ballad, Destiny, where the voice soars against shivers of strings, and some sultry gospel sneaks into the night waltz, and the surprise RocknNewWave of Twisted, where Farrad’s true sense of adventure shows itself in all its metallic sheen.
If this excellent collection isn’t enough for you, there is also a scintillating album of ‘’Pick Your Face Up Off The Floor’’ remixes available on Farrad’s Homepage.
Catch Trax from this collection on the NBT Podcast going out on the 16th March 2010