The NBT Review 97

Froghill Legend – Memphis Reigns
(DownWrite Records)

It’s been a fair time coming,the quiet anticipation for more of this mood jive building up as the months passed. Now that it is finally here, the presence is so strong that the tunes, the feel, the art seem to have been around, well for pretty much always.

Starting strafing in a shuffle hurry, this is their most undulating soulful thing, a sure swing; the slyest of grooves is ‘Errrrry’! Then we are back on familiar Reigns territory, half melancholy, half restrained anger but full of that fighting hopeful spirit,
songs to make your heart beat just that little bit faster, stronger.

There are touches of widescreen eastern cinema, a thud and shudder from wry romantic spirits, not afraid to let the songs sometimes float on the most delicate beautiful melodies, and other times drift hard on rough and tumble. This set is Oceanic,
full of calm and storm, both catching us by wonderful surprise.

‘We got to get these cats to start thinking outside of the box’ the fourth track, ‘Cloud Kingdom’ starts and
this is exactly why this music WORKS so damn well, I have said before and will say it again, what sets this collective apart is the willingness to skip the cliché, the easy formula that runs like a virus through much hip hop. Memphis Reigns
starts outside of the box, and seduces its way in. No pose no imagined chip on weak shoulders here.

Imagine Jay Z if he didn’t have to keep record executives happy while being chained to a idiotic Kanye West,
imagine Eminem before he lost the plot and with a far broader love of the many tribes of music and you are only half way to catching on to this set’s charm.

I am rather glad this got here at last; because, again I will be featuring Memphis Reigns in my ‘Best Of’ lists of the year.

www.myspace.com/mmechanics

Romelo Delossantos IS Memphis Reigns IS part of MindMechanics.

Read his column on the NBTportal website

http://nbtmusic.de/page4.php

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