NBT is extremely happy to have the RETURN of the Ariel Publicity/Cyber PR Interviews.
An aggressive cheerleader for independent musicians, Ariel Publicity built its reputation by working primarily with indie artists. They give back to the independent music community by educating artists through their website, and Ariel has been honored to speak at music conferences such as SXSW, NEMO, and The PMC.
In this new series of Q and A sessions Ariel talks to Pioneers and Groundbreakers, those people who business it is to adventure and explore deep with the New Media. Those whose Blogs and Podcasts and Internet shows truly make a difference for the independent artist in this thrilling time.
New Media Pioneer: Michael Butler of Mevio( see picture) and the Rock and Roll Geek Show
As the premier social media community, Mevio is the only network providing single-click access to the best in new media in audio, video, podcasts, and music to be delivered to your computer, iPod, mobile device, or television.
Q: What is the background story of how Mevio came along?
A: Mevio was originally Podshow. The company was founded by former MTV VJ Adam Curry and his business partner Ron Bloom.
In 2004 Adam had been messing around with audio blogging, before the term podcasting existed. He and Dave Winer were experimenting with adding enclosures to rss feeds and podcasting was born. Soon, podcasters were starting shows and shortly after, Podshow was started. They signed some of the early producers including my show (The Rock and Roll Geek Show), Dawn and Drew, Yeast Radio and some others.
Back then, people were playing whatever music they wanted on their shows. Then people started getting worried that the RIAA may not like that so Adam and some other creative minds started a place for bands who actually wanted to be heard on podcasts to post their music and The Podsafe Music Network was born. Shortly after, Adam and Ron asked me to quit my job as a house painter and work with artists on the network. 4 years later, it is THE place for bands, record labels and content creators to connect.
Q: What do you see the future of Mevio being?
A: I can’t speak for the entire company, since I only work on the music network but my goal is to have every record label, band and aritst on the network. I want independent content creators to have as much power in the music business as radio stations had in the good old days. It is my dream to have back catalog available to podcasters. I can’t speak for everyone but as a content creator, I want to play not only up and coming independent artists but also bands that were a part of the soundtrack of my life.
Q: What is your favorite band or favorite genre of music and why?
A: I am partial to 70’s rock and punk because that is what I grew up listening to. My favorite bands are still Cheap Trick, AC/DC, Aerosmith, Ramones and Joan Jett.
Q: What changes in content laws, broadcasting rights, etc. have affected you most?
A: When I reach out to some of the major labels to try to get their artists on the Podsafe Music Network, some of them still think that posting an mp3 on a website is piracy. The indies have been posting mp3s on their own websites for a few years not but the majors are a little harder to convince. That being said, the majors are now starting new media departments so there may still be hope for the dinosaurs.
The Podsafe Music Network now deals with some of the largest digital music distributors and independent labels in the world and I am really proud of that.
Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel podcasts has the same power?
A: I think the labels are slowly realizing that by releasing a song from their artists to blogs and podcasts does more good than harm and can actually help break a band. For example, last year, there was a band from Australia called Airbourne. No one in the US or Europe had ever heard of them. I started playing them on The Rock and Roll Geek Show and listeners seemed to really like them. They emailed the band and let them know they discovered them from my show. Soon after that, got a CD from the band’s management and offered an interview with the band. I interviewed the band and continued to sing their praises. Now that band has taken the country by storm and has released one of the best selling independent hard rock records this year.