The CyberPR (Ariel Publicity)New Media Pioneer Interviews 17

arielapril

Adam Hiniker

EarCandy New York

Q:  How long have you been broadcasting/blogging?

We created Ear Candy about a year ago and recorded shows sporadically for the first nine months. It was just December that we started doing a weekly show.

Q:  In your opinion, what does a good song need to consist of?

In my opinion it has to have an edge or some very apparent emotion behind it. I don’t necessarily think a song has to be cutting edge or innovative to be great (though it helps) as long as an artist shows skill in their craft and confidence in how they deliver it.

Q: What is your favorite band or favorite genre of music and why?

The genre I listen to the most is hip hop, it’s an extremely raw form of expression considering the overhead is very minimal and  so much can be said in just sixteen bars of a hip hop verse. I grew up listening to hip hop and always liked it for superficial reasons but in the early nineties I discovered their were acts out there that wrote about things I could actually relate to and that’s when I started getting ideas about producing music.

Q: What changes in content laws, broadcasting rights, etc. have effected you most?

With all of the podsafe music resources and the fact that most artists and labels are more than willing to let us play their music these types of changes haven’t affected us much.

Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel that that is a true statement?

Yes, I think their is a lot of random solicitation on myspace, however when someone blogs about an artist or album it’s a form of reference for the reader who generally values the bloggers opinion. Blogging is a great form of promotion for artists and also gives music fans an opportunity to be a journalist, I think this drives sales in a way that making mix tapes used to but on a much larger scale.

http://www.earcandynewyork.com/

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The CyberPR (Ariel Publicity)New Media Pioneer Interviews 8

ariel21

New Media Pioneer: Andrea Guy of Mossip Blog

http://community.livejournal.com/mossip/

 

Mossip is a community made by people who love music. We are here to provide you with Concert/Album Reviews, happenings in the music world and last but not least music gossip.

 

Q: How long have you been blogging?

 

A: The mossip blog is fairly new. We’ve only been up and running since July.

 

Q: In your opinion, what does a good song need to consist of?

 

A: A good song has to have a great lyric, a melody that’s going to stick in your head and a good vocalist to sing it. The best song in the world will be ignored if the singer is terrible. Just as a great lyric can only take you so far if the music behind it is awful. Take The Beatles All You Need Is Love, which is a great example of a good song. Its got a simple yet great lyric with a message. The horn section in the chorus is what makes the song what it is. Then there’s John’s lead vocal. Combine all three of these and you have not just a great song, but pop perfection.

 

Q: What is your favorite band or favorite genre of music and why?

 

A: The favorite band question is a tricky one, I love so many. My top two artists right now are The Moody Blues and Elvis Costello. I love both of them because of their unique songwriting, even though the Moodies and Costello are about as different as night and day. You might guess that I’m a classic rock kinda girl. I always have been. It seems like the artists from 20 + years ago were the lucky ones. Technology and Mtv hadn’t taken hold, so music was made by people that really cared about music, more so than image. You don’t see many artists like Cass Elliot today. If you don’t look like you could be on the cover of a magazine your chances of making it big diminish greatly.

 

Q: What changes in content laws, broadcasting rights, etc. have affected you most?

 

A: Thankfully there haven’t been any that would touch us too much. Our site provides reviews of albums old and new, musical gossip and discussion of things going on in the music world.

 

Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel blogs have that power?

A: Blogs are a bit more organized than MySpace, so I definitely can see that. Both have their pros and cons though. The main thing that can make a blog more attractive, is its not confined to being on just one server, like Myspace and that allows for better site design and the ability to add whatever content the webmaster allows. Let’s face it, attractiveness is what draws people in. With blogs you have more ways of showing off your product, with Myspace you’re limited to what Myspace will allow you to do.

 

The CyberPR (Ariel Publicity)New Media Pioneer Interviews 7

arielblog1

New Media Pioneer: Jody Whitesides of Singleoftheday.com Blog

 

http://www.singleoftheday.com

http://www.myspace.com/jodywhitesides

 

Essentially this is a daily blog that will be a song that fits the mood the writer is in for the day or whats currently happening in the world. It will always be a band or artist th writer thinks the audience should know about, and support by purchasing the music or seeing them play live. Who knows, you might dig his taste in others enough to even support him in his creative endeavors as well.

 

Q:: How long have you been blogging?

A I’ve been doing the Single of the Day blog since June 27th, 2006. That puts me at a little over the two year mark and counting. That’s a post for every day! It’s not always easy.

 

Q: In your opinion, what does a good song need to consist of?

A: Being that I’m a songwriter I’m probably more critical of the music I select for the blog. If I come across a song that somehow grabs me and does fit my normal ideals, I’ll point that out on the blog. I’ll explain what it is that grabs me in the song.

 

First off an intro that has a vibe that either piques my ear or draws me in is a major plus. That could be a hook of any sort, be it a vocal, a guitar, a piano, a bass, a drum, something that clearly denotes that song as soon as I hear it. Once the song comes in it has to have some sort of flow. A vibe, often times a bounce or swing. So much music these days lacks flow. How good the people playing their instruments are comes into consideration as well. Being in tune helps a bunch. With that typed, production rarely makes a bad song better. The real trick is getting me to feel it in some way. Then come the lyrics, can I remember them? Is the melody supporting those words? Does the music support that melody? Does the singer sing in tune? Do they have a voice that is pleasing to my ear? Do I get a nice journey in the lyrics? Tell me something that I can relate a portion of my life to and do it in a way that is unique.

 

Q: What is your favorite band or favorite genre of music and why?

A: I used to have favorites when I was learning to play. Once I got to a certain level of playing ability on my main instrument I no longer had favorites. Then my focus shifted to songwriting, adifferent beast from being a technically good/great musician. Some bands have had great players that are/were great writers. At this point, I really don’t have favorite bands anymore. As for genres, well… I primarily dig the all encompassing field of Rock. However, I’m very much into combining that with other genres. For my listening though, I really will listen to a lot of genres and if a song really grabs me, I’ll buy it. If the whole album is really strong, I’ll buy the album. I much prefer an album over a single. But it has to kick ass front to back. That’s hard to do, even for me (with my own releases). I think the real question is: what music gets one to part with their hard earned money. Anything that can do that is probably able to be listed as a favorite.

 

Q: What changes in content laws, broadcasting rights, etc. have effected you most?

A: I’m probably about to shoot myself in the foot with this answer. My rep at SESAC, Derek Sivers, Brian A. Whitney, and many of my musical peers, were all really excited to hear about the blog when I started it a couple of years ago. I’m actually amazed I’m still doing it. Every single day. I tend to focus mostly on non-signed or blog/podcast friendly artists. Which makes it easy for them to give me permission to have their song play when someone visits the site. I could allow the player to play the music in the RSS feed, but I’ve opted not to do that incase I get attacked with some arcane law. In a way, I get the feeling, I’m sorta flying under the radar. Who knows what the future will bring. I don’t make anything substantial off the blog, maybe a few pennies here and there based on google ads. It’s not much money, certainly not enough to justify why I do it. I don’t take money or bribes to be on the blog either. It’s strictly stuff I choose that shows I love music, it’s that simple. If I got hit with a lawsuit, I’d first see if there’s some arrangement to avoid the lawsuit. Otherwise, I’d probably have stop the idea of playing the music and continue by only talking about it.

 

Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel blogs have that power?

A: At risk of being a dick (I have a sticker that says, “Don’t Be A Dick”) I will say the following about Myspace. Myspace screwed themselves with poor usability. At first it was an ok way to find music and match it with fans. The closed system did not, and still does not allow for easy personalization of a page – not exactly what I would define as ‘my’ space. It took 3rd party developers to come up with ways to make myspace more useful. Smart peeps used the programs to target very specific profiles and gain fans. There was some weird belief that if you had X amount of friends on Myspace you’d get signed. So bands would spend hours a day on myspace looking for anyone to friend them.

 

Since I’m not a fan of promoting my music to other bands and vis versa, I don’t accept band requests on my myspace page. Of the 19,000 or so peeps I have there, maybe 50 are band pages in my friends list. But they’re all bands I know personally or have written with. My reason on that is: it’s a waste of time if it’s not making a sale.Which is probably why Myspace failed to really generate amazing sales for most bands, attempting to sell to other bands. I’m sure a few people got something out of myspace. I doubt you’ll see any new band come out of it now. Why? Myspace killed off all the ability to mass communicate. They’ve turned their back on the artists that helped create the site and are now bowing to the major labels. I understand it from a business sense. But it’s going to prevent them from returning to the “cool” status they had two years ago.

 

Blogs on the other hand are a whole different beast. They are generally much more personal. A way for a human to expose themselves. If that exposure of the self is something others happen to like, it ends up creating a community. When Single of the Day first got off the ground, I had a lot of people offering me suggestions to check out music. Some were great suggestions, lots of others not so much. The idea of an artist doing a review of other artists seemed to be something people really liked. My blog has morphed a bit. I’ve incorporated way more of my own musings of what I go thru as an artist into it. I remember the blog post where I made that switch. I then attempt to relate me to the song I pick in some way shape or form. I actually have no idea if people truly read it or not. My desire is readers get something from it. That something is the song. It always surprises me when people tell me “oh you know when you wrote…” it shows they are paying attention. I know artists have made sales because of Single of the Day. That makes me feel good. I also get emails from readers saying how much a song meant to them so they buy it, that’s great too.

 

I would say that if the blogger is worth reading, people will follow. It can make a great way to connect music. We all still need a filter system and a blog is a very nice niche filter.